Reddit Strategy Is a Trap for Enterprise Brands
Reddit is the most-cited domain in ChatGPT. The natural follow-up, 'we should be active on Reddit', is the wrong conclusion for most enterprise brands. The Reddit playbook that works for indie tools and SaaS scaleups actively damages established brands. Here's what 18 months of running Reddit programs for enterprise clients taught us, and the four conditions under which Reddit is actually safe to enter.
Why We Don't Do Link Building Anymore
We still offer link building as a Resocial service. We don't really do it anymore, not in the way the industry means the term. What we actually ship: brand-mention building, entity authority work, and earned media that produces links as a byproduct. The shift from links to mentions is the most important and least discussed change in 2026 SEO. Here's what we learned across 18 months of explicitly de-emphasizing link counts.
Why We Stopped Pitching SEO Audits
Every SEO agency leads with the audit, a 60-page PDF that takes 3 weeks to produce and gets read once. We stopped pitching them in 2025. What we ship instead: a continuous AI Visibility Score, a 48-hour prioritized action plan, and quarterly recalibration. A confession about why the traditional audit is a dead deliverable, and the operating model that replaced it.
44 posts and counting.
AI Overviews Killed Our Click-Through Rate. Here's Why We're Glad.
Google AI Overviews compress 30-50% of CTR on the queries they appear above. Most SEOs treat this as catastrophic. We think they're measuring the wrong thing. The same brands losing traffic are gaining brand mentions, AI engine citations, and downstream conversion lift, they just have no dashboard to see it. An argument for retiring CTR as the primary SEO KPI in 2026.
E-E-A-T Was Never About Quality. It Was Always About Brands.
Google's E-E-A-T framework, Experience, Expertise, Authoritativeness, Trustworthiness, is presented as a quality signal. In practice, the SERP rewards established brands over genuinely expert content, and has done so consistently across every Helpful Content update. The honest reading: E-E-A-T is brand bias formalized. What that means for how you should actually invest in 'quality.'
GEO Has No Standard KPIs. Here's the Framework We Use.
Every GEO conversation eventually hits the same wall: 'how do we measure this?' There's no industry consensus, no agreed-upon dashboard, no equivalent of CTR or impressions for AI search. We've been operating without that consensus across 200+ brand audits and have settled on a 5-KPI framework that holds up to CMO scrutiny. Here it is, with the measurement methodology for each, the limitations of each, and what we'd change in 12 months.
AI Search Outside the US: How ChatGPT, Gemini, Baidu Ernie, Yandex Neuro and LeChat Behave in 2026
The AI search discourse is overwhelmingly US-centric. But the engines behave differently outside the US, different citation patterns, different rollout timelines, different sovereign engines entirely. A regional reference for brands operating in EU, China, Russia, Korea, Japan, LATAM, MENA and India.
Fintech SEO: How Neobanks Beat Legacy Banks Online (2026 Playbook)
Revolut, Wise, Monzo, N26, and Chime dominate organic search in fintech despite smaller budgets and shorter brand histories than HSBC, Barclays, JP Morgan, or Deutsche Bank. The 8-strategy playbook that explains the gap, help-center-as-SEO, programmatic fee pages, multilingual from day one, app-first-but-web-indexable architecture, and why legacy banks structurally can't close it without internal restructuring.
Reverse-Engineering 100+ LLM Citations: The 12 Structural Features Every Cited Page Shares (2026)
We synthesized the public reverse-engineering research on LLM citations, Profound (4B citations), Semrush (248K Reddit URLs + 89K LinkedIn + 26K Quora), 5W (680M citations), Discovered Labs content-type analysis, into one framework. Twelve structural features recur across cited pages. This is the canonical reference for what AI search engines actually extract.
The 12 Most Common GEO Mistakes We See in Live Audits
Across the audits we run on B2B SaaS, ecommerce, and luxury brands, the same 12 GEO mistakes appear over and over, and they're the ones costing brands AI citations the most. Each mistake: what it looks like, why it kills AI search citation, how to detect it on your own site, and the specific tactical fix.
International SEO Complete Guide: How to Rank Across Languages and Countries in 2026
Hreflang, ccTLD vs subdirectory vs subdomain, localization beyond translation, regional ranking signals, the senior-strategist reference for running SEO across 5+ languages or 5+ countries. The 90-day implementation roadmap that survives Google's geo-targeting nuances.
On-Page SEO Complete Guide: The 2026 Reference for Page-Level Optimization
On-page SEO is everything you control on a single page, titles, headings, content structure, internal links, schema, alt text, page-level CWV. The senior-strategist reference: what to ship, what to skip, the 90-day implementation roadmap.