SEO migrations with zero traffic loss.
Replatforming, domain consolidation, CMS migrations, JS framework swaps. Pre-migration, mid-migration, and post-migration audits as standard.
What is an SEO migration?
An SEO migration is a planned change to a website's infrastructure — a new platform, new domain, new framework, or new URL structure — managed in a way that preserves organic search rankings and traffic. Done right, migrations are invisible to search engines. Done wrong, they cause traffic crashes that take 6-12 months to recover from.
— Resocial Migration Lead · Updated 2026-05-09Migrations fail predictably.
Engineering teams ship the new site without proper redirect mapping. Schema gets dropped during the rebuild. Internal links break. Canonical tags reset. Traffic drops 30-50% within two weeks, and the recovery takes longer than the original build.
We prevent this. Our migration playbook covers pre-migration auditing, redirect map creation, schema preservation, internal link rebuilding, post-launch validation, and 90-day monitoring with rollback playbooks if needed. The Stoiximan migration case study shows the playbook in production — a complete desktop and mobile rebuild shipped with zero traffic loss.
The full migration playbook.
Pre-migration audit
Full crawl 4-6 weeks before launch. Capture every indexed URL, every backlinked URL, every page with traffic. Establish baseline.
Redirect mapping
Old URL → new URL for every page. Special handling for paginated, faceted nav, parameter URLs.
Schema preservation + upgrade
Every page's schema audited and re-implemented. We typically upgrade schema during migration.
Internal link rebuild
Every internal link checked. CMS-enforced linking rules applied to the new build.
Launch day support
Senior strategist + technical engineer on call during cutover. DNS, redirects, sitemap submission verification.
90-day post-migration monitoring
Daily traffic + ranking checks. Comparison vs pre-migration baseline. Issue triage and rapid response.
Migration questions.
How long before launch should we engage you?
Minimum 6 weeks before cutover. Ideally 8-12 weeks for large sites or complex platform changes. Pre-migration audit alone can take 2-3 weeks for a 100K-URL site.
What's the most common migration mistake?
Incomplete redirect mapping. Engineering teams often map major templates but miss the long tail — old blog posts, deprecated category pages, paginated URLs, parameter variants. Even 5% missed redirects can cost 15-20% of traffic.
Can you migrate from any CMS to any CMS?
Yes. WordPress, Drupal, Sitecore, AEM, Shopify Plus, custom Rails/Django, headless commerce, Sanity, Contentful, and more. The methodology is platform-agnostic.
What if the migration causes traffic drop anyway?
We monitor for 90 days post-launch. Most regressions can be fixed within 1-2 weeks of identification. We've never had a client traffic stay below baseline 90 days post-migration when we've run the engagement end-to-end.
Migration coming up?
Submit an RFP
We'll respond with a tailored migration scope in 5 business days.
Submit an Enterprise RFP