SEO migrations with zero traffic loss.
Replatforming, domain consolidation, CMS migrations, JS framework swaps. Pre-migration, mid-migration, and post-migration audits as standard.
What is an SEO migration?
An SEO migration is a planned change to a website's infrastructure, a new platform, new domain, new framework, or new URL structure, managed in a way that preserves organic search rankings and traffic. Done right, migrations are invisible to search engines. Done wrong, they cause traffic crashes that take 6-12 months to recover from.
, Resocial Migration Lead · Updated 2026-05-09Migrations fail predictably.
Engineering teams ship the new site without proper redirect mapping. Schema gets dropped during the rebuild. Internal links break. Canonical tags reset. Traffic drops 30-50% within two weeks, and the recovery takes longer than the original build.
We prevent this. Our migration playbook covers pre-migration auditing, redirect map creation, schema preservation, internal link rebuilding, post-launch validation, and 90-day monitoring with rollback playbooks if needed. The Stoiximan migration case study shows the playbook in production, a complete desktop and mobile rebuild shipped with zero traffic loss.
The full migration playbook.
Pre-migration audit
Full crawl 4-6 weeks before launch. Capture every indexed URL, every backlinked URL, every page with traffic. Establish baseline.
Redirect mapping
Old URL → new URL for every page. Special handling for paginated, faceted nav, parameter URLs.
Schema preservation + upgrade
Every page's schema audited and re-implemented. We typically upgrade schema during migration.
Internal link rebuild
Every internal link checked. CMS-enforced linking rules applied to the new build.
Launch day support
Senior strategist + technical engineer on call during cutover. DNS, redirects, sitemap submission verification.
90-day post-migration monitoring
Daily traffic + ranking checks. Comparison vs pre-migration baseline. Issue triage and rapid response.
Migration questions.
How long before launch should we engage you?
Minimum 6 weeks before cutover. Ideally 8-12 weeks for large sites or complex platform changes. Pre-migration audit alone can take 2-3 weeks for a 100K-URL site.
What's the most common migration mistake?
Incomplete redirect mapping. Engineering teams often map major templates but miss the long tail, old blog posts, deprecated category pages, paginated URLs, parameter variants. Even 5% missed redirects can cost 15-20% of traffic.
Can you migrate from any CMS to any CMS?
Yes. WordPress, Drupal, Sitecore, AEM, Shopify Plus, custom Rails/Django, headless commerce, Sanity, Contentful, and more. The methodology is platform-agnostic.
What if the migration causes traffic drop anyway?
We monitor for 90 days post-launch. Most regressions can be fixed within 1-2 weeks of identification. We've never had a client traffic stay below baseline 90 days post-migration when we've run the engagement end-to-end.
Migration coming up?
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