The leader in Greek gambling, search-engineered.
Stoiximan's organic traffic tripled, with a clean migration to a new desktop and mobile architecture, and a backlink profile fully aligned with Google's guidelines.
The challenge.
Stoiximan is the leading gambling site in Greece — a two-sided marketplace operating in one of the most competitive and tightly-regulated digital markets. The brand needed an SEO strategy that could sustain organic visibility through algorithm updates, navigate a complete website redesign + migration, and maintain a backlink profile fully compliant with Google's guidelines.
How we delivered.
Multi-year SEO partnership
Worked alongside the Stoiximan team since 2014, evolving the SEO strategy as the site, the market, and Google's guidelines all changed.
Backlink profile cleanup
Audited the backlink profile in depth. Every backlink attached to stoiximan.gr's web presence is clean, clear, and totally under the guidelines of Google — built deliberately, not through shortcuts.
Redesign + migration
Stoiximan launched a new desktop and mobile site, fully migrated from the old structure. We led the SEO side of the migration — URL mapping, schema preservation, indexation control, post-launch monitoring — to keep traffic intact through the transition.
SEO guidelines as operating system
Every step the Stoiximan team takes is grounded in the SEO guideline plan we built together. The strategy isn't a quarterly review — it's the operating layer beneath product, content, and engineering decisions.