Title tag

Anatomy of a good title tag

[Primary Keyword] [Modifier or Value Prop] | [Brand]

Examples:

• “SEO Services for Global Enterprises & Scale-ups | Resocial”
• “AI Search Optimization Services for Global Brands | Resocial”
• “GEO vs SEO: What GEO Actually Changes in 2026 | Resocial Blog”

Best practices

• 50-60 characters including spaces (Google truncates ~580px wide on desktop)
• Primary keyword in the first 3-5 words — front-loading matters
• Unique per page — no duplicate titles across the site
• Brand suffix — except for some homepages or branded landing pages
• Match search intent — informational vs commercial vs navigational
• Avoid clickbait — Google’s rewrites are usually penalties for misalignment

When Google rewrites

Google rewrites titles when it judges yours:

• Too long (truncates)
• Stuffed with keywords
• Misleading vs page content
• Generic or boilerplate (e.g., “Home — Brand”)
• Missing for a query Google considers important

Rewrites use H1, internal/external link anchor text, OG title, and on-page text.

Common mistakes

• All-caps titles
• Pipe-separated keyword stacking (“SEO | SEO Agency | Best SEO | Local SEO”)
• Same title across paginated pages
• Title doesn’t match what’s on the page
• Brand name first (instead of keyword first) — costs CTR on competitive queries

Audit tooling

Screaming Frog, Ahrefs Site Audit, SEMrush Site Audit, or any crawler with a Title column. Sort by length to find truncated or thin titles; sort by duplicates to find consolidation candidates.